TRIAL LEAK
CALCULATOR
CALCULATOR
Enter your real numbers. See exactly where your gym is losing revenue.
Step 1 of 3
Your Gym
GYM BASICS
This tells us what each student is worth to your gym.
Current enrolled studentsactive paying members
#students
Average monthly tuition per studentper student / mo
$/ mo
How long does a student typically stay?6 months
1 mo6 mo12 mo18 mo24 mo
Last Month
YOUR TRIAL NUMBERS
Think back to last month. Each number should be equal to or less than the one above it.
Trial families scheduled last monthtotal booked
#trials
How many actually showed up?walked in the door
#showed
How many enrolled as members?became paying members
#enrolled
Your Results
HERE'S YOUR LEAK
The Revenue Impact
Revenue leaked last month
/bin/sh
Lifetime value of missed enrollments
lost families × LTV (tuition × retention)
/bin/sh
True Student LTV
/bin/sh
Current Student Base Value
/bin/sh
Last Month's Trial Funnel
Where The Leak Is Coming From
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