The Challenge
Sonia Pietruszka of Tap to Shine Wellness sought to differentiate her EFT tapping and energy makeover services in a crowded digital wellness space. The primary hurdle? Streamlining lead generation to connect with potential clients effectively.
The Solution
StargazeX formulated a targeted Meta ad campaign centered around a valuable lead magnet—a workbook designed to resonate with Sonia's ideal audience. Key strategies included:
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Split Testing and Optimization: Diverse creative and copy variants were tested against segmented audiences to identify the most effective ad setups, continually refining to lower the cost per lead.
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Building an Email List Asset: The campaign's core objective was to develop an engaged email list, successfully garnering nearly 300 opt-ins. This list became an essential asset for nurturing potential clients.
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Cost-Efficiency and High Performance: Achieved a "high performing" status on Facebook with a cost per result of $0.80, demonstrating our ability to execute an impactful campaign within budget.
The Outcome
Our focused efforts resulted in a significant achievement for Tap to Shine Wellness—
A robust email list of nearly 300 potential clients, demonstrating our agency's expertise in not only filling the top of the sales funnel but also in preparing the ground for future business growth.
This campaign underscored the importance of maintaining a full sales funnel, crucial for businesses reliant on fresh leads for success.
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